Making your press releases interesting and eye-catching can be relatively easy as long as you follow these few effective steps:
Deliver information of journalistic interest. You can't write a press release if you simply want to share the "10 Tips on How to Make Money Online" to your readers. You should always remember that writing articles is very different from writing press releases, as you will have to touch something that is newsworthy. You will have a great chance to get the attention of online users if you choose stories that communicate controversy or change. You can write about company mergers, milestones, significant leadership changes, and any news in your organization that your prospects want to hear about.
Trust your main paragraph. Your first few sentences should be eye-catching so that you can capture the interest of your readers. In this part, you should summarize your news succinctly and objectively. Answer the questions of who, what, where, when and why of your readers and avoid using modifiers like the most wanted, the biggest, the best, etc. Remember to keep it to the point and relatively short. You can present additional details in later paragraphs.
Don't forget to insert quotes from an industry expert or company official. The opinions of key people in your chosen industry are sure to count and will definitely interest your readers the most. However, don't overdo it. One or two appointments are enough to keep your press releases as short as possible.
Include brief information about your company or organization at the end of your press release distribution service. In this part, you can inform your readers when your company was founded, its mission, the products and services it offers, and its greatest achievement. Remember to keep it short and don't forget to include contact information where interested people can contact your company's representative.
Distribute your press releases online. Although you can distribute your press releases in newspapers, television, radio and magazines, you will have a good chance of connecting with more people if you publish them on the Internet. Today, there are best press release distribution service that you can take advantage of that are not only profitable but also highly efficient.